What does it take to unlock your potential in Japan?

Jump on a call or download one of our eBooks to start your market entry today.

we know japan

Always on Your Side.

Why Choose Us?

Here are a few reasons why our customers choose JBI

Mastering Your Market Entry in Japan

Navigating the complexities of the Japanese market can be challenging. Our bespoke Go-to-market strategy ensures your company not only enters with confidence but thrives. With clear milestones, strategic action steps, and a dedicated team of professionals, we pave the way for your success.

Strategic Planning: Comprehensive market analysis and positioning to align with Japanese consumer needs.
Dependable Milestones: Clear, achievable goals to monitor progress and ensure timely execution.
Tailored Action Steps: Step-by-step guidance on localization, marketing, sales, and distribution.
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Managing Japanese Accounts - Actively

Ever wondered why sales from Japan are not picking up? Hope is not a strategy. Nor is visiting once and forgetting about the market for the rest of the year. We make sure to call and visit your most promising customers regularly. To build and nurture those key relationships that will turn a lead into a loyal, long-lasting client.

Proactive Account Management
Sales Campaigns and Business Development
Roadshows, Events and Trade Shows
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Elevate Your Brand in Japan

Struggling to establish a solid brand presence in Japan? It's time to break through. Our unique approach ensures that your brand not only stands out but becomes a trusted name in the Japanese market. By understanding local cultures and consumer behaviors, we create a tailored strategy that resonates deeply with your target audience.

Localized Brand Strategy: Crafting messages and visuals that speak directly to Japanese consumers.
Market Penetration: Utilizing local channels and influencers to build credibility and awareness.
Ongoing Engagement: Continuous engagement and relationship-building to foster trust and loyalty.
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Featured INSIGHTS

De-mystify Japan

Get your latest fix on Japan Insights - from strategic to cultural, branding to business.
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Charging Ahead or Falling Behind? Toyota’s EV Strategy and the Future of Japan's Auto Industry - Part 1

Have Japanese automakers missed the global EV wave, or is their cautious focus on hybrids a savvy move?
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Industry Trends

Missed Opportunity or Calculated Patience? Toyota’s EV Strategy and the Future of Japan's Auto Industry - Part 2

With ambitious targets set for 2026 and beyond, Toyota’s pivot to EVs is finally gaining momentum.
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OUR SERVICE PROCESS

The services we offer are specifically designed to move you forward in Japan.

Just starting out in Japan? Or trying to move to the next level? No matter which stage you are in - we know where you are. Because we have been there ourselves. We have helped companies every step of the way. What can we do for you today?

More Details

Phase 1 - Japan Market Entry 

What are your goals for Japan? Based on your objectives, we help you define and implement your go-to-market strategy.   

Phase 2 - Business Expansion

No sweat, no business. We go the extra mile to expand your customer base in Japan and move your company to the next level.

Phase 3 - Change & Adapt

Any business encounters challenges from time to time. We help you recalibrate, reduce resistance to change and reignite your team's spirit and commitment.

where to start

Book your individual strategy session to jumpstart your business in Japan today.

Get ready for Japan and ask us anything in a 30-minute Japan Strategy Session

1-1 session with one of our Japan Success Coaches
Get clarity with Japan Readiness Assessment
Start to develop your Go-to-Market Plan
Book Session

ASK us anything

FAQ

What's my potential in the Japanese market?

Factors like product uniqueness, quality, and cultural adaptability will influence your chances in Japan. Together we'll gauge your market potential and develop a clear roadmap to maximize your success.

What do I need to be ready for Japan?

You'll definitely need a product that sticks out. Impeccable quality and local service are key. For the rest, we'll help you get up to speed with our Japan Readiness Assessment.

How long will it take to enter the Japanese market?

It highly depends on your preparedness and level of commitment. For sure it takes time to build trust and overcome initial concerns. Our end-to-end support aims to accelerate this process.

How important is it to understand Japanese business culture?

Culture is important, but it's so much more than business etiquette. What's crucial for you is to know the cultural expectations. Our training sessions will give you and your team an edge, both strategically and culturally.

Deep-Dive Training

Unlock the secrets to negotiating and selling in Japan with ebooks & trainings.

Download your FREE Blueprint to Better Meetings in Japan

Are you stuck in endless discussions with your Japanese partners? Then this 4-step framework to productive meetings will put you back on track.

Prepare and Pre-Align
Lead Productive Meetings
Follow-up Like a Pro
Download Blueprint

Take control of your negotiations with ebook Getting to Yes in Japan

Getting to Yes in Japan ebook cover

Looking for proven strategies to master business in Japan? Apply these tools and tactics to find stellar sponsors and influence decisions in corporate Japan.

Negotiation Tactics
Influencing Decisions
Overcoming Objections
Order eBook

Dive deep into Japan's Business Secrets in
6-week online program

Tired of being lost in translation? Reserve your spot to join this 6-week transformative program for expatriates in Japan and professionals working in Japanese companies.

Hands-on Training
Expert Coaches
Exclusive Community
Preview Masterclass

we know japan

75+ years of Japan Expertise.

Pascal Gudorf
Founder & CEO
25+ years of Japan Expertise
Richard Mort
Partnership Director
25+ years of Japan Expertise
TJ Bruder
Creative Strategist
25+ years of Japan Expertise